What Makes A Good Aged Internet HARP Mortgage Lead

Well if you haven’t heard there is a HARP other than the instrument played by angels in the clouds then you haven’t really been paying to recent changes in the mortgage industry.  This new version of the mortgage program originally written in March of 2009 and currently dubbed HARP 2.0 may indeed represent angels to homeowners that have been completely under water on their mortgages while managing to pay their mortgage on time and maintaining stable income and credit.  There is tremendous anticipation and excitement with the arrival of HARP 2.0 and with the removal of the equity requirement to qualify for this refinance program it is believed that millions of Americans will get the help they deserve.

Marketing companies are out there in a foot race to see who captures a share of the mortgage internet lead market as the program is set to go officially live on Monday March 19, 2012.  Mortgage internet lead publishers and resellers should be cranking here shortly and they will produce a ton of real time internet leads for the mortgage industry specifically generated for HARP 2.0.  You are probably wondering why at this point I would even bother talking about aged HARP Mortgage Leads because the program is just getting going.  While it is true that the finishing touches are being applied to hundreds of new landing pages for HARP Mortgages directed at homeowners there are already good sources of aged internet HARP Mortgage leads.  The packaging is a little different but an aged mortgage internet lead that has a 90% loan to value ratio or above and no mortgage late payments makes a good aged harp lead right now.  The aggregator with the data will have to be careful to keep the loan amounts in line with the program limits in the county the property is in.  This strategy would allow harp mortgage lead buyers to buy an aged lead that has been pushed aside and potentially never revisited at a fraction of the cost that it was new.  This is a nice bonus!  If your mortgage firm wanted to call opt in leads that have a little aging to them before everyone is firing on all cylinders this is your represents an amazing opportunity to get some applications ready for the HARP 2.0 Mortgage DU approval when the program is launched next week.

Campaigns will be live Monday with lots of new HARP Mortgage Internet Lead Campaigns and it will take some time to develop and aggregate HARP specific aged internet mortgage leads but there are plenty out there that were simply castaways from internet mortgage lead campaigns where the inquiries were from homeowners that didn’t fit the criteria based on equity. All of those leads have value as aged internet mortgage leads that may be valuable to HARP Mortgage lenders and in those batches are people that wanted the help that qualified based on everything else but equity.  The HARP 2.0 program will be a game changer.

It is going to get interesting real quick.  While GenStar Marketing will be a part of the pipeline distribution of new real time HARP Mortgage internet leads there are reasonable solutions in the meantime that include aged internet mortgage leads.  The HARP 2.0 appropriate aged internet mortgage lead feature homeowners with good credit but loan to values that fall out of the conforming loan guidelines that have been tighter than a starfish gripping on an intertidal reef.  GenStar marketing has watched the evolution of this new program and the mortgage industry and we will be working hard to get you all of HARP 2.0 Mortgage marketing and information you need. We believe that aged HARP 2.0 mortgage internet leads are going to be big and in anticipation of their future arrival in large quantity batches we recommend you purchase aged mortgage internet leads with high loan to value ratios and good credit while the numbers are developed.  This may help you get a jump on your HARP Mortgage competitors.

Be sure to check out our website at www.genstarmarketing.com and don’t forget to call us for your HARP 2.0 Mortgage Data needs as well as Harp 2.0 Direct Mail Campaigns.  Our knowledge of the program and years of experience in both data and the mortgage industry are sure to make GenStar Marketing a great asset to you in your effort to go on a HARP Mortgage Refinance Feeding Frenzy!  Good luck out there, the HARP 2.0 Mortgage Boom is here!

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